トヨタ、GM、フォルクスワーゲン・・・・世界ビッグスリーのトップ争いが熾烈を極める。

フォルクスワーゲン、世界シェアートップに肉薄

同社の今年の世界生産台数は、800万台を超えると予想されており、
嘗て長期にわたって世界一の座に君臨したGMが復調の兆しを見せて
いるところに、内部的問題や自然災害によるパワー減で難題を抱える
トヨタの退潮などによって、

世界ビッグ3の一角にあるフォルクスワーゲンが、三頭レースに強力な
ライバルとして参戦する様相が明白になった。

こうなると、フォルクスワーゲンvsスズキ問題も、単なる契約上の問題で
なく、ワーゲングループの生産ユニットとしての存在感からも、両社の
今後の契約解消交渉の成り行きにも大きな影響があるのではないかと
想像されるところです。

http://detnews.com/article/20111121/AUTO01/111210355/1148/VW-nearing-No.-1-ahead-of-schedule


VW nearing No. 1 ahead of schedule
Christine Tierney/ Detroit News Washington Bureau



Workers inspect a Passat in Volkswagen’s plant in Chattanooga, Tenn. The auto- maker is part of a three-way race for sales domination with GM and Toyota.

From The Detroit News: http://detnews.com/article/20111121/AUTO01/111210355/VW-nearing-No.-1-ahead-of-schedule#ixzz1eNQz0RIL

When Volkswagen AG set out five years ago to become the world's No. 1 carmaker by 2018, the goal seemed ambitious. Toyota Motor Corp. was just closing in on General Motors, the industry leader for more than 70 years.
Particularly in the U.S., where VW was trailing Asian import brands, the German automaker known for its witty ads and pricey small cars appeared unlikely to surpass all its rivals.
Now, years ahead of even VW's expectations, Volkswagen has risen into the top ranks. By some measures, it will be the world's largest carmaker this year with projected sales of more than 8 million vehicles.
VW has ridden a sales boom in China and other emerging markets in recent years. It has grown through acquisitions. And it's expanding rapidly in the U.S. after investing heavily in a comeback bid.
Toyota, meanwhile, has slid to third from first place after suffering self-inflicted blows as well as devastating natural disasters, while GM is recovering from bankruptcy.
But VW isn't emerging as the undisputed new champion, leaving GM and Toyota in the dust. Most forecasters see the three giant automakers battling for the No. 1 ranking for years to come.
"What we have is a three-horse race," said Maryann Keller, a longtime auto analyst and consultant in Stamford, Conn.
GM, Toyota and VW are already so close in size that the ranking depends on how they count the vehicle sales from their Chinese joint ventures.
For the first nine months of 2011, VW reported 6.2 million vehicle sales worldwide, Toyota reported 5.8 million and GM reported 6.8 million vehicle sales ― including 884,000 vehicles that represent total nine-month sales of the U.S. automaker's Wuling venture.
Forecasting firms IHS Automotive and LMC Automotive don't assign the Wuling sales to GM because the U.S. automaker is a minority owner, with a 44 percent stake in the Chinese manufacturer.
"Wuling is not a GM brand, Wuling cars are not GM products, and GM doesn't control Wuling," said IHS analyst Christoph Stuermer. The two forecasters estimate VW will end the year in the lead.
But others lump the Wuling sales into GM's total. Even VW counts them as part of GM in its internal records, and sees its U.S. rival leading the industry this year. Analysts have differing views. Juergen Pieper, auto analyst at Metzler Bank in Frankfurt, Germany, thinks car companies should claim only the percentage of unit sales that corresponds to their equity. "That would be reasonable." Under a proportional formula, GM would be narrowly ahead of VW in sales.
Size not always advantage
While size is one way to measure success, it's not the most important gauge, analysts say. Toyota's stumbles since it became the world's No. 1 automaker in 2008 and GM's epic struggles demonstrate that size isn't always an advantage.
"The real question is, who's got the momentum," said Jeremy Anwyl, president of Edmunds.com. "It's Volkswagen. Volkswagen has been putting into place building blocks for growth."

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